B&H Photo Selects SafeNet for PCI Compliance to Protect Online Shoppers Data
Background: For more than 30 years New York-based B&H Photo has been a world leader in the photo video and digital imaging retail industry grossing more than $100 million in annual sales revenue. Consumer Report ranked B&H as the #1 online store to buy electronics - surpassing Amazon.com Costco.com and CircuitCity.com.
Challenges: B&H Photo was faced with an aggressive timeframe to become PCI DSS compliant. After some consideration the company decided to approach the PCI requirements as an opportunity rather than a burden; they wanted to make sure this was a business initiative and not an IT initiative. The company has a large heterogeneous information system with sensitive customer data across mixed database and application environments. In addition to B&H's New York brick and mortar store the data is stored and used for its growing online and mail-order businesses. They needed one scalable system that could handle all the back-end needs of our different sales channels. Deciding to go with a standards-based approach B&H evaluated three approaches: use native encryption offered by a database vendor; use third-party offerings that encrypt data at the database level; and use third-party systems that encrypt at the application level before the data is transferred to the database.
Best Deployment Scenario - Database Security
Summary: After achieving PCI compliance B&H continues to manage security as an ongoing initiative and continues to make investments to "future-proof" the company's brand. By taking this strategic approach to enterprise data protection B&H has built an extensible security foundation that will grow as the organization grows as their IT environment diversifies and as data privacy needs change over time. B&H understood the cost-saving benefits by taking a strategic approach to its security strategy and is now realizing the upstream benefits to encryption - their technological commitment to consumer protection has boosted the value of B&H's brand and customer loyalty.