Bitzer Mobile Inc., a leading enterprise mobility solution provider, enhances employee productivity by allowing secure access to corporate apps and data from mobile devices while preserving rich user experiences. Bitzer is headquartered in the heart of Silicon Valley and has additional R&D offices in Bangalore, India and sales offices and distributors in eastern US and Europe. Bitzer was incorporated in 2010 and has raised funding from venture capitalists. For more information, please visit www.bitzermobile.com.
Rake Narang: What is "enterprise mobility?
Naeem Zafar: Enterprise mobility is about enabling your workforce to work from anywhere, providing them with seamless access to data and apps to do their jobs, and at the same time maintaining security and control over enterprise data. Today, users want to use their mobile devices to be productive, and allowing them do so is no longer an option. How well an organization enables its mobile workforce will be a key factor in determining its velocity of conducting business.
Initially it was about the ability to access your email and calendar on the mobile devices. As employees soon realized that they can do much more than emails on these devices shadow IT projects grew everywhere. The concern with unprotected data on the employee’s devices and desire to control it gave birth to MDM (Mobile Device Management) market. This was BYOD 1.0 where company could remotely wipe the employee’s device in case that employee left or the device was lost.
Things got more complicated when many of these devices were not corporate-owned but personally bought and had a lot of personal data. This meant that one should be able to isolate corporate data and apps from personal data and apps and IT departments should only be able to surgically affect just the corporate data. This is BYOD 2.0 which is less about controlling the device and more about controlling the data and providing authenticated access and encryption.